We combine AI with creativity
to drive your revenue

Let AI find your best customers. We'll turn data into conversions, and spending into investment.

Google Ads Meta Ads Microsoft Ads Connected TV Ads (CTV) LinkedIn Ads Reddit Ads X Ads Tik Tok Ads Google Marketing Platform Campaign Manager 360 Search Ads 360 Display&Video 360
AI ADS - Digital Marketing Agency
AI ADS - Digital Marketing Agency
Wygodna Dieta
Ruukki
Thalgo
Channels4
Echo Investment
Neuca

The core values that guide us.

They are more than rules. They are the foundation of every decision we make and every project we deliver. They define who we are, how we work and what we want to achieve. Our values are a commitment to act with passion, integrity and full dedication. Thanks to them, we consistently deliver the highest quality and build lasting relationships based on trust.

Long-term
relationships
Measurable
results
Innovative
solutions
In business, we don't look for shortcuts. We believe real value is built through mutual trust and understanding that grow over time. That's why we treat every partnership not as a one-off project, but as the beginning of a long-term relationship. We invest in understanding your goals, we listen to your needs and we're with you at every stage of growth. Our aim is to become a partner you can rely on today, tomorrow and for years to come.

What you gain by working with us

At AI ADS, campaigns are run by a team backed by our own platform, which we've been building for years to serve our clients: measurement, monitoring, budget protection, AI recommendations and a panel where you can see everything we do. Below is what you actually get — not slogans.

AI recommendations with your approval and the option to undo any change

Safeguards on your Google Ads account: budget limits, no deletions, verification after every change

24/7 monitoring of spend and anomalies, with alerts to the team and to you

Optimisation for ROAS and margin based on your sales data, not for clicks

Automatic exclusion of keywords and placements every night, with brand-term protection

A dedicated account manager (Growth Manager) and a technical measurement specialist

Our own 1st-party measurement: t.js script, GTM, GA4, offline conversions from CRM and ERP

Save up to 20% on clicks in Google Shopping thanks to ICBM Polska CSS

Click fraud protection: click analysis and automatic IP blocking

Client panel: campaigns, keywords, traffic, calls, reports, invoices

Google Marketing Platform: Search Ads 360, Campaign Manager 360, Display&Video 360

Google Ads, SEO and website audits: over 100 automated checks

Reviews about us

See why companies trust us and achieve measurable results.

Eco Partner

"I have been working with the company for well over 5 years and I recommend them with a clear conscience. For every question I ask, I receive a detailed answer — with real precision. ALWAYS. Agnieszka answers every one of my questions in great detail."

Piotr Wojewoda
owner

SuperWnetrze.pl

"I have been working with Agnieszka for over 4 years and I am extremely satisfied with the level of her service. Very high advertising competence, excellent recommendations and rapid responses."

Damian Bochenek-Dobrowolski
owner

egrzejniki.pl

"I have been working with ICBM for many years and I can always count on a professional approach. Thanks to their commitment, we achieve great results with online advertising."

Sławomir Kachnow
owner
Get in touch

We'll help your business roll out AI-driven solutions for customer acquisition. As a result, you'll run your business more efficiently.

Tell us who you are and we'll
find the right solution for you

Your business is unique – so why should the offer for you be one-size-fits-all?
We believe in the power of personalisation. Rather than wasting your time on generic proposals, we want to get straight to the specifics that will genuinely help your business.

Choose the right sector.

E-commerce

Service business

B2B company

Manufacturer

Brick-and-mortar shop

Other business types

A digital marketing strategy tailored to your business.
We'll design your path to success in the digital world

In today's digital world, your company's success depends on a well-considered and effectively implemented marketing strategy.
At AI ADS we approach every project individually, creating action plans that precisely address our clients' needs and goals. Your growth is our top priority, which is why we focus on measurable results and on optimising activities at every stage of our collaboration.

Lead generation

We provide the fuel for your sales

Increasing sales

Your revenue is our priority

Building brand awareness

Show yourself at your best

Video brand campaigns

We'll make sure the whole world sees your story

Implementing automation and AI

Smart solutions for your business

Conversion and ad-budget optimisation

Efficiency in every euro

Campaigns for physical locations

Win customers in your local area

Lead Generation — Generating Sales Leads

A lead is a key element of every sales funnel. We build campaigns that use solutions designed to increase the likelihood of successfully capturing contacts from people genuinely interested in your offer — people who feed your sales process. Among other things, we use AI-based bidding strategies, call tracking and 1st party data integrations.

#Google Ads #remarketing #programmatic #Facebook Ads #SEO #Google Marketing Platform #Search 360 Ads #Display&Video 360

We'll help your business roll out AI-driven solutions for customer acquisition. As a result, you'll run your business more efficiently.

We improve data quality for AI.
We have a Unified and Precise Conversion Measurement System

Advertising algorithms are only as good as the data they receive. That's why we built our own measurement system: a 1st-party t.js script on your website, Google Tag Manager containers and server-side tagging managed from our panel, GA4 and Search Console connected via API, and offline conversion uploads to Google Ads, Meta, Microsoft Ads, TikTok and LinkedIn. Every platform gets the same, verified signals, and you can see in the panel where your sales really come from.

01
Analytics

Performance metrics for
the growth of your business

Store orders (e-commerce codes)

We measure the transaction and its value, and additionally import orders from your store or ERP and attribute them to the campaign, keyword and product. This lets us optimise for margin and ROAS from real sales, not just for the revenue reported by Google. In the panel you see the Shopping and PMax product tree with cost and profitability per group.

Store visits

We prove how your online ads translate into real footfall at physical locations, connecting the digital world with your brick-and-mortar business.

Phone calls (call tracking)

Dynamic numbers per traffic source, a list of calls in the client panel attributed to the campaign and keyword, plus a "We'll call you back in 30 seconds" widget on your website. Answered calls are sent as conversions to Google Ads and Search Ads 360, so the algorithms learn from calls that actually took place.

Form submitted

We link every enquiry to the session, campaign and keyword that brought it in. Fake and spam submissions are detected automatically, and their sources are fed back into campaigns as exclusions. Forms on your sites are additionally tested every night, so no lead is lost to a technical error.

Offline conversions

Closed sales, signed contracts and order values from your CRM or ERP are sent via API as offline conversions to Google Ads, Meta, Microsoft Ads, TikTok and LinkedIn. Import from a file or via integration, with duplicate control, so the same sale isn't counted twice.

Conversions from CTV campaigns

We measure the effectiveness of Connected TV campaigns, tracking how ads shown on smart TVs translate into user actions — from site visits and enquiries through to final conversions.

02
AI-Powered

Improving the quality of data
used by AI

Consent Mode and consent platform

We implement a consent platform and Consent Mode v2 in line with GDPR and ePrivacy, then verify that it actually works: our Consent Mode audit tests your site across four consent scenarios and shows which tags fire before the user decides. You receive the results as a scored report with a list of fixes.

Server-side tagging and GTM from the panel

We create and publish Google Tag Manager containers from our platform via API, including conversion tags, GA4 and server-side. Before a campaign goes live, we verify the code implementation on your site and run an event test, so the very first cent of your budget goes to measured traffic.

1st-party data integrations

Our own measurement script, t.js, collects sessions, sources and events on your side, independently of browser blockers. On this data we build audiences, detect click fraud and see traffic in the client panel broken down by source and location. Data from your CRM and ERP is added as segments to Google Ads, Meta and Microsoft Ads.

03
Optimisation

Product data optimisation
and management

ICBM Polska CSS

CSS (Comparison Shopping Service) is a price comparison service that lets you display your products in Google Shopping with lower click costs, by up to 20%.

Product feed with rules and labels

We host your feed on our side and apply rules to it: we fix titles and attributes, exclude products from campaigns with a single click and assign custom_label values from your sales data (bestsellers, margin, season), so that Shopping and PMax campaigns split the budget by profitability rather than alphabetically.

Merchant Center, Meta and a feed for ChatGPT

A single product catalogue feeds Google Merchant Center (via API, with status and rejection previews in the panel), Meta Ads, Microsoft Ads and an OpenAI-format feed, thanks to which your products can appear in ChatGPT responses. A change at the source propagates to every channel automatically.

The AI ADS platform, built in-house.
You see everything we do on your account

We don't send reports once a month or ask you to take our word for it. The entire partnership, from the proposal through onboarding to daily optimisation, happens in a system we built and keep developing ourselves. You log in to the client panel; we work in the very same system on the other side.

04
Client panel

A client panel 24/7,
no waiting for a report

Campaigns, keywords and costs

Google Ads, Meta and Microsoft Ads campaign results, keywords, cost, conversions and ROAS on a single screen. The view is tailored to your business model: an online shop sees orders and products, a service business sees leads, calls and cost per acquisition.

Site traffic and locations

Sessions from our own measurement, broken down by source, device and region. You see where your customers come from before you even see it in Google Analytics.

Calls and contacts from your ads

A list of phone calls from call tracking, callbacks from the „We'll call you back in 30 seconds” widget and booked meetings — each attributed to the campaign that generated it.

Reports, invoices, contract and budget

A monthly PDF report with AI commentary, a weekly email summary, invoices, media budget and subscription status, plus your contract — all in one place.

Tickets and onboarding

Tickets with response times (SLA), status and a service rating once closed. Onboarding is guided step by step, with a clear list of what's on your side and what's on ours.

Assets and Image Studio

You upload your logo, photos and brand guidelines, and receive your ad creatives as a complete set of four formats. Image Studio generates product photos with packshots straight from your feed.

SEO in the same panel

Keyword rankings from Search Console, keyword gaps, a topic map, a content editor with quality scoring and your brand's visibility in AI answers.

05
Process

From proposal to campaign
without emails back and forth

Online proposal and strategy

You get a proposal with the budget split across channels, an AI-assisted strategy and supporting materials (audit, analysis) — all under a single link. You approve it with a one-time code from your email, no printing or scanning.

Contract with an e-signature

A form, data verification against official registers (business, VAT, VIES) and contract signing via an OTP code. Invoices issued via KSeF, prepayments and subscriptions settled automatically.

Onboarding with your approval at every stage

Brief, keywords in rounds, campaign structure, ad copy, geo-targeting, scheduling, audiences and creatives. You approve each stage in the panel, and the approved settings are pushed to Google Ads automatically — no re-entering.

Measurement before we spend a single penny

The GTM container, GA4 access, verifying the code on your site and testing events are all onboarding tasks. The campaign only goes live once measurement is working.

06
Safety

Monitoring and protection
of your budget

Spend and anomaly monitoring

A daily snapshot of every account, control over the pace of budget spending and detection of anomalies in cost, CPA and conversions. Alerts are emailed to the account manager and automatically raise a ticket with the team, so no one has to remember to act on them.

Click fraud protection

We analyse clicks and sessions from our own measurement, detect repetitive and suspicious patterns and block the IP addresses in Google Ads automatically. Fraudulent form submissions likewise end in the source being blocked.

Automated exclusions every night

Every night we scan search terms and placements across all accounts, including Performance Max campaigns. Exclusion policies per project, protection of branded terms and lists shared across campaigns. AI assesses the intent behind a term, while a human sets the exceptions to the protection.

Safeguards on your Google Ads account

Every change passes through a security layer: a payload check before submission, a budget limit calculated from the account balance, a ban on deletion (pause only), a read-back of the state after saving and a full log of operations. New campaigns launch with a daily cost safeguard.

Account and client health

The client health score combines campaign performance, budget pace, tickets and measurement into a single rating, so the account manager can see where to look first.

Innovative AI Tools. Exceptional Results.

The advertising platforms we use are connected to our system via API: Google Ads, Meta, Microsoft Ads, TikTok and LinkedIn sync automatically, while Google Marketing Platform gives us enterprise-level control over attribution and bidding. Below are the channels and tools, along with exactly what AI does in each of them.

07
AI Tools

The AI-powered advertising tools
we use

Google Ads

Google's advertising system, which allows businesses and individuals to promote their products and services across Google Search, YouTube and the Display Network.

Programmatic media buying (CTV - Connected TV)

Automated purchase of advertising space on internet-connected television. We use advanced algorithms for precise targeting and optimisation of video campaigns on smart TVs and streaming devices.

Microsoft Ads

Microsoft's advertising system, which works on a similar principle to Google Ads. It lets businesses display ads across the Microsoft search network.

Meta Ads

Meta Ads (formerly known as Facebook Ads) is Meta's advertising system, which enables businesses and creators to run paid ads across the platforms owned by the company.

LinkedIn Ads

LinkedIn Ads is an advertising system built specifically for the business and professional environment. Its main strength lies in the ability to target ads at professionals with great precision.

TikTok Ads

TikTok Ads is the advertising system of the TikTok platform, which has gained enormous popularity thanks to its format of short, dynamic and engaging videos.

Reddit Ads

Reddit Ads is an advertising platform created for the Reddit social network, renowned for its subreddits — themed discussion communities.

X Ads

X Ads (formerly Twitter Ads) is the advertising platform of X (Twitter), enabling businesses to reach an active community of users in real time. The platform offers a range of ad formats, from promoted tweets to video campaigns, ideal for building brand awareness and driving engagement in conversations.

08
Advanced

Advanced advertising platforms

Google Marketing Platform

An integrated suite of professional analytics and advertising tools designed for large advertisers. The platform brings together advanced analytics and end-to-end campaign management tools in one place.

Campaign Manager 360

A central system for managing and serving advertising campaigns across a range of digital channels. It acts as a command centre, allowing you to traffic creatives.

Search Ads 360

An advanced platform for managing large-scale advertising campaigns across multiple search engines at once. It enables centralised optimisation and real-time automated bidding.

Display&Video 360

A demand-side platform (DSP) that enables the automated purchase of ad inventory through programmatic buying.

09
AI at work

What exactly AI does
within our platform

Optimisation recommendations with an approval queue

The engine generates recommendations across more than a dozen types: bids, budgets, exclusions, ad copy, audiences, times of day and locations, for Google, Meta and Microsoft Ads. Each one enters a queue with a risk rating. Low-risk changes are applied automatically, the rest wait for your account manager's decision, and every change can be reverted with a single click.

Ad copy and creatives

Responsive ads generated around approved keywords and messaging angles, with character-limit validation and rounds of revisions. Creatives in four formats built from your materials, plus product images from Image Studio.

Audits and reports

The Google Ads audit, SEO audit and website audit together add up to over 100 automated checks, complete with AI commentary and a priority list. The monthly PDF report includes a results write-up based on your data, not a template.

Content and AI visibility

Topic suggestions drawn from Search Console data, a topic map that builds domain authority, a content editor with quality scoring, and monitoring of whether and how your brand appears in answers from ChatGPT, Perplexity and Google AI.

Ticket handling

Tickets are classified automatically; the system detects the sentiment in the message and assigns a priority. An acknowledgement is sent instantly, and your account manager receives ready-made context instead of an empty inbox.

Feed and products

Product labels derived from sales data, suggested bids per product group in Shopping and PMax, and rules that improve titles and attributes in your feed.

10
AI Engine

How we use AI models

Multiple providers, the right model for the job

Our AI engine routes each task to the model best suited to it. We use models from Anthropic, OpenAI and Google, and for visibility monitoring also Perplexity. We're not tied to a single provider and can swap a model without changing the process.

Cost and quality control

Every call has a budget and a per-client limit, with alerts when they're exceeded. Responses are assessed for quality, and we A/B test new models on real tasks before they go into production.

People make the decisions

AI proposes, people approve: your account manager in the recommendations queue, you during onboarding and strategy. Decisions involving money or deletions require a one-time code, and the whole automation has an emergency stop.

Compliance and security

Content generated with the help of AI is labelled in accordance with Article 50 of the AI Act. Data access is restricted by roles, and every operation on ad accounts leaves a trace in the log, which you can review.

We'll help your business roll out AI-driven solutions for customer acquisition. As a result, you'll run your business more efficiently.

How we deliver results

See how, step by step, we achieve our clients' goals. Our Case Studies are not just descriptions but in-depth analyses in which we detail the tools, technologies and strategies we use across our projects. Learn what challenge the client set for us, how we defined the business objectives, and which marketing and technology strategies we applied to meet them. Every case study is proof that our work is built on data, innovation and a deep understanding of your business.

618% sales growth — aquarium e-commerce

Online store — aquaristics

#E-commerce #Search advertising #Online sales #Online sales #Ecommerce #Scaling #SEO #Search #Shopping #Remarketing

A leading company in the aquaristics world, founded a decade ago out of a deep passion for aquatic life and the art of keeping aquariums. The company stands out in the market with a rich range of high-quality aquarium products, from tanks and lighting systems to advanced filtration solutions and CO2 equipment.

In addition to selling products, it also offers expert design, arrangement and servicing of decorative and display aquariums, catering to both private homes and commercial spaces. The company operates through both a well-developed online platform and a brick-and-mortar store.

+618,40%
REVENUE
+547,85%
INCREASE IN NUMBER
OF TRANSACTIONS
+24%
INCREASE IN BASKET
VALUE
Google Ads case study – building products

Online shop with home products (building products)

#E-commerce #Search advertising #Online sales #Online sales #Ecommerce #Scaling #SEO #Search #Shopping #Remarketing

A leading company in the home products sector, founded a decade ago from a deep passion for interior aesthetics and the art of precise finishing. The company stands out on the market with an extensive range of high-quality home products (building sector), from classic interior solutions to advanced exterior systems and composite materials.

In addition to selling products, it also offers expert technical advisory services, precise fitting and installation of finishing elements, serving both individual customers and large investment projects. The company operates through both a well-developed online platform and a physical showroom.

+140%
REVENUE
GROWTH
+89%
INCREASE IN NUMBER
OF TRANSACTIONS
+26%
INCREASE IN TRANSACTION
VALUE
E-commerce marketing – garden plants

Online plant shop

#E-commerce #Search advertising #Online sales #Online sales #Ecommerce #Scaling #SEO #Search #Shopping #Remarketing

A leading company in the world of gardening, founded a decade ago from a deep passion for nature and the art of creating green spaces. The company stands out on the market with an extensive range of high-quality gardening products.

+102%
INCREASE IN NUMBER
OF TRANSACTIONS
+164%
REVENUE
GROWTH
-63%
LOWER
CPA
Sales campaign – car parts

Parts shop

#E-commerce #Search advertising #Online sales #Online sales #Ecommerce #Scaling #SEO #Search #Shopping #Remarketing

A leading company in the world of technical services, founded a decade ago from a deep passion for reliability and the art of skilled craftsmanship. The company stands out on the market with an extensive range of high-quality service offerings, from precise home appliance repairs to advanced installation work and maintenance inspections.

+17%
HIGHER CONVERSION
RATE
+74%
MORE
TRANSACTIONS
+91%
HIGHER
REVENUE

Frequently asked questions

Answers to questions about online marketing agencies and working with AI ADS

What does an online marketing agency do?

An online marketing agency is a company that helps businesses increase their online visibility and generate sales or leads. AI ADS specialises in Google Ads, Meta Ads, Microsoft Ads, SEO and programmatic campaigns, and what sets us apart from other agencies is our own platform: 1st-party measurement, budget monitoring, protection against click fraud, AI recommendations with approval, and a client panel where you can see every change made to your account.

How to choose an internet marketing agency?

When choosing a marketing agency, it is worth paying attention to: certifications and partnerships (e.g. Google Premier Partner), experience in your industry, reporting transparency, the pricing model and client references. AI ADS is a brand of ICBM Polska Sp. z o.o., an official Google Premier Partner with 13 years of experience and documented case studies. It is also worth asking whether the agency will show you the change log for your account. We show it in the panel.

How much does working with a marketing agency cost?

The cost of working with an agency depends on the scope of activities and the advertising budget. We use a hybrid or success fee model (a percentage of budget/revenue), which means our remuneration grows together with your results. The minimum advertising budget is usually €1,200 per month. Get in touch to receive a quote tailored to your business.

How does a performance agency differ from a regular advertising agency?

A performance marketing agency focuses on measurable business results: ROAS, cost per acquisition (CPA), number of leads and revenue – not just on reach or brand awareness. Every optimisation decision is based on data. At AI ADS we work exclusively on a performance model, where our success = your success.

How quickly can you see the results of marketing activities?

Paid campaigns (Google Ads, Meta Ads) can deliver first results within just a few days of launch, although full optimisation of the AI algorithms usually takes 4–8 weeks. SEO is a long-term activity – the first effects appear after 3–6 months. We always inform our clients about realistic expectations during onboarding.

Can an agency manage several marketing channels at the same time?

Yes, AI ADS offers comprehensive management of multiple channels simultaneously: Google Ads, Meta Ads (Facebook/Instagram), Microsoft Ads (Bing), programmatic display & video, SEO and analytics. Managing multiple channels through a single agency enables a consistent strategy, better conversion attribution and synergy between activities.

What is AI marketing and how does it affect campaign results?

AI marketing is the use of machine learning algorithms (e.g. Google Smart Bidding, Performance Max) to automatically optimise campaigns in real time. AI analyses millions of signals at once – device, location, browsing history, time of day – and adjusts bids and ads to each user individually. AI ADS builds a data ecosystem that "feeds" these algorithms with the best possible signals, and on top of that adds its own AI layer: recommendations, exclusions, ad copy and audits, always with human approval.

Is a marketing agency suitable for both e-commerce and B2B companies?

Yes, AI ADS has experience in both e-commerce (ROAS optimisation, Google Shopping, PMax) and B2B (lead generation, long sales cycle, CRM integration). The strategy, channels and KPIs are tailored to the specifics of your business model. For e-commerce, ROAS and basket value matter; for B2B, it is lead quality and customer acquisition cost (CAC).

Can AI change settings on my advertising account on its own?

Only within a narrow scope and under supervision. AI recommendations go into a queue with a risk assessment: only low-risk changes are executed automatically, while the rest await approval from your account manager. Every operation passes through a security layer (budget limits, no deletions, post-save verification), leaves a trace in the log and can be undone. Deleting anything from the account requires a one-time code sent by email.

What can I see in the AI ADS client panel?

Campaign and keyword performance, website traffic from our own measurement, phone calls generated by ads, monthly reports, invoices, your contract and budget status, requests to the team, and a step-by-step onboarding. Online shops additionally see products and the profitability of Shopping campaigns, while SEO projects show keyword rankings, keyword gaps and brand visibility in AI answers. The panel works as a mobile app (PWA).

What does the start of the collaboration look like?

The proposal and strategy under a single link, approval via a one-time code, a contract with an e-signature, and then onboarding in the panel: brief, keywords, campaign structure, ad copy, targeting and creatives — every stage subject to your approval. In parallel, the technical team implements measurement (GTM, GA4, conversions) and verifies it on your website. The campaign goes live once measurement is working, and the approved settings are pushed to Google Ads automatically.

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